A Fantastic Rebranding Journey

Description: Commissioned by Studio Morfar (part of Morph Collective), I had the chance to contribute whimsical fantasy illustrations to the website rebranding efforts of GiveCard, a Chicago-based startup that helps organizations issue cards and distribute funds.

Client: GiveCard

Agency: Studio Morfar (part of Morph Collective)

Brief: The brief was to create a fantasy world that captured the magic and wonder of their service through whimsical illustration.

Technique: The first concepts were drawn in pencil, and when the final decision was made, I worked completely digitally in Adobe Photoshop, so I could quickly adapt to any changes. Layers were also needed for some of the parallax effects, which was only possible in a digital work environment.

Year: 2023

Estimated time for completion: About one month.